“Creating content and managing your social media is really a full-time job, and it’s a full-time job that requires a strategic approach.”

- Dee Boswell-Buck

As a business owner, you probably wear multiple hats. If you’ve been considering hiring a social media strategist to lessen the load, then you’ll definitely want to listen to this episode!

Working with a social media strategist is exactly that — working WITH. It’s a team effort, rather than a passing of the torch. While your social media strategist will do the heavy lifting, you will still need to participate in the process in order to get the maximum results that you’re seeking.

Tune into this week’s episode to learn what elements your social media team will need from you in order to thrive — so that YOU can achieve your biggest goals online! 

Ready to attract your dream clients and grow your business more quickly? Listen now and learn everything you need to know about creating a fruitful social media partnership!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

• 5 secrets to success when it comes to being on social media for your business  
• How to choose the right social media platform for your business 
• How to create a credible and trustworthy visual first impression for your audience 

Highlights:‌ ‌

00:01  Intro

03:15  Choosing the best platform

04:54  Selecting the right photos

06:44  Keeping your branding consistent

08:43  Mastering your tone

10:17  Growing your network

11:28  Staying in touch

11:50  Recap

 ‌  

Links:‌ ‌

Work with me: http://www.deeboswellbuck.com

 ‌  

Stay Connected  

https://www.linkedin.com/in/dee-boswell-buck  

https://www.instagram.com/deeboswell_buck  

https://www.twitter.com/deeboswellbuck  

https://www.facebook.com/deeboswellbuck  

https://www.pinterest.ca/DeeBoswellBuck

“A blank content calendar inspires panic!”

- Dee Boswell-Buck

You don’t have to be a novelist to get writer’s block. Even the most creative business owner will often feel tapped out when it comes to creating fresh new content to share on their social media account. One of the major challenges that business owners experience when it comes to content planning for their social media is not having ANY content ideas.

We call this a social media drought… and no one can avoid it forever. So, how do you get the juices flowing again when you don’t have a clue what to share?

In this episode, you’ll learn how to overcome your blank-content-calendar fear and get back in the zone when it comes to your social media. Press play now to learn some of my best brainstorming tips and insights, so that you can start generating the types of ideas that will resonate with your dream clients and help you to grow your audience. 

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

• The 7 questions you should ask yourself as a first step to brainstorming your content
• How to build your content strategy around your specific goals 
• How to effectively create an organized pool of resonant content ideas 

Highlights:‌ ‌

00:01  Intro

01:59  What to ask yourself about your business

02:55  Brainstorming content

03:43  Promoting, benefits & personas

05:06  Solution, mission & care

06:02  Choosing your channel

06:34  Brainstorming & stories

07:23  Announcements & recycling content

08:11  Predictions, tips & inspiration

08:55  Jokes, memes & networking 

09:21  Industry topics & holidays

09:46  Best practices

10:33  Recap

 ‌  

Links:‌ ‌

Work with me: http://www.deeboswellbuck.com

 ‌  

Stay Connected  

https://www.linkedin.com/in/dee-boswell-buck  

https://www.instagram.com/deeboswell_buck  

https://www.twitter.com/deeboswellbuck  

https://www.facebook.com/deeboswellbuck  

https://www.pinterest.ca/DeeBoswellBuck 

“Your business needs to be on social media.”

- Dee Boswell-Buck

What type of online content should you be sharing if your goal is to turn followers and subscribers into loyal customers?

The answer is easy: content that sheds light on the biggest problems that your ideal customers are grappling with — and cements your position in their mind as a knowledgable and experienced leader in your industry.

Whether it comes in the form of a tweet, a blog post, a reel, or a Facebook Live, this type of relevant and helpful content can help you sell your offers as much, and often more, than a pure sales-pitch-style post.

So, how do you brainstorm or compile ideas for the right type of content to hit that sweet spot for your dream clients… and how do you turn those ideas into interesting and engaging posts that will keep your audience coming back for more, day after day? That’s exactly what you’re going to learn in this episode, so press play to get started!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

• How I transform my audience’s 5 biggest challenges into social media content 
• How to use Google to generate timely and relevant topics for your blog posts, social media content, and podcast episodes
• How to use hashtags effectively on social media platforms in order to boost your traffic

Highlights:‌ ‌

00:01  Intro

01:31  Be aware of questions

02:42  “How do I use hashtags correctly?”

04:43  “Should my business use LinkedIn?”

06:17  “How often should I post on social media?” 

07:22  “Is blogging dead?”

08:30  “Does my business need social media?”

10:20  Recap

 ‌  

Links:‌ ‌

Linkedin Riches: How to Use Linkedin for Business, Sales and Marketing by John Nemo

https://linkedinriches.com 

Work with me: http://www.deeboswellbuck.com

 ‌  

Stay Connected  

https://www.linkedin.com/in/dee-boswell-buck  

https://www.instagram.com/deeboswell_buck  

https://www.twitter.com/deeboswellbuck  

https://www.facebook.com/deeboswellbuck  

https://www.pinterest.ca/DeeBoswellBuck  

“Digital marketers assess the success of all digital marketing channels to ensure that everything is cohesive.”

- Dee Boswell-Buck

If you’ve been scratching your head trying to figure out a way to boost your online profile, expand your reach, and better connect with your dream clients, it may be time to hire a digital strategist! If you’re not quite sure what that entails or your first steps, you’ll definitely want to press play on this episode.

Digital marketing professionals are experts when it comes to using digital channels to build brand awareness and turn followers into customers. When it comes to social media, this involves strategic creation and placement of content. If your content isn’t being seen — or isn’t being seen by the right audience — then it isn’t doing your business any good! Setting up a profile on a social media platform is free, but making that platform work for you in a way that moves the needle in your business takes real strategy. 

Email marketing, pay-per-click ads, and inbound marketing are also incredibly powerful tools to build customer relationships and drive sales… if you are using them effectively.  To learn more about the full range of digital tools at your disposal and how a digital marketing professional can help you wield them more strategically, listen now!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

• 5 powerful digital marketing tools that will amplify your online presence and revenue
• The difference between hiring a digital marketer and choosing the DIY route — and how to select the right agency for you
• The biggest myth about digital marketing professionals (and why it’s completely untrue)

Highlights:‌ ‌

00:01  Intro

01:52  Boswell Buck Creative

02:24  5 types of digital marketing

03:52  Digital marketing is a marathon

04:45  Digital marketing myth

05:47  Finding the right agency

07:20  Leaving an agency & importance of trust

08:45  Best time to be online

09:56  Why hire a professional?

 ‌  

Links:‌ ‌

Work with me: http://www.deeboswellbuck.com

 ‌  

Stay Connected  

https://www.linkedin.com/in/dee-boswell-buck  

https://www.instagram.com/deeboswell_buck  

https://www.twitter.com/deeboswellbuck  

https://www.facebook.com/deeboswellbuck  

https://www.pinterest.ca/DeeBoswellBuck

“I like to think of LinkedIn as an online networking event.”

- Dee Boswell-Buck

In a world where you have so many social media platforms to choose from, LinkedIn is often ignored when it comes to marketing — but using it effectively can have powerful results for your business! The platform is much more than a job search tool. It’s a great way to connect with other businesses in order to find new customers, build new partnerships, discover new vendors, and so much more.

In fact, LinkedIn’s algorithms actually helped me pivot into an unexpected new career!

This episode of Strategize Your Business Online is a cross-episode with The Small Nonprofit podcast. In this episode, I speak with Cindy Wagman, the founder and president of The Good Partnership, a values-driven consultancy that helps small nonprofits focus their fundraising energy and raise more money with less stress.

Listen now to uncover some of the biggest myths about LinkedIn and learn how to use this underrated tool to your advantage!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

• How to create a vibrant LinkedIn profile that showcases yourself and your small business
• How to make valuable new connections online — without being spammy
• How often you should share content on LinkedIn and how to effectively engage with other people’s content

About Cindy Wagman: Cindy Wagman is the president and founder of The Good Partnership, a values-driven, social-justice informed consultancy that is working to unlock the potential of small nonprofits through fundraising.

Highlights:‌ ‌

00:01  Intro

01:40  How LinkedIn “chose” my business

05:42  LinkedIn myths

08:20  Build an effective profile

11:40  Networking as a nonprofit

12:06  Making new connections online

17:34  Using your personal profile for a nonprofit

19:33  How much time to spend

21:20  Engaging on LinkedIn

24:28  Showing up meaningfully

27:03  Mistakes to avoid

29:05  Tagging etiquette 

30:00  Time management

 ‌  

Links:‌ ‌

Cindy Wagman

https://www.thegoodpartnership.com 

https://ca.linkedin.com/in/cindywagman

https://twitter.com/cindywagman 

https://www.instagram.com/thegoodpartnership 

Work with me: http://www.deeboswellbuck.com

 ‌  

Stay Connected  

https://www.linkedin.com/in/dee-boswell-buck  

https://www.instagram.com/deeboswell_buck  

https://www.twitter.com/deeboswellbuck  

https://www.facebook.com/deeboswellbuck  

https://www.pinterest.ca/DeeBoswellBuck  

“If you are a business owner and you’re looking to expand your marketing reach while taking your company to the next level, then you’ve GOT TO be on LinkedIn!”

- Dee Boswell-Buck

Did you know that LinkedIn can generate 250% more leads than other social media sites? 4 out of 5 of LinkedIn users are driving business decisions for their companies — and smart B2B business owners are creating powerful LinkedIn strategies that help them connect with those decision-makers. With over 800 million users, 40% of which are active every day, LinkedIn is one of the biggest business drivers available online. 

Standing apart from tools like Instagram or Facebook, LinkedIn is a professional platform specifically created to establish and nurture valuable business relationships. Using the platform effectively begins with creating a well-written company profile page, but it doesn’t end there! If you want to build a strong presence, you need to be strategic about the way that you share, engage, and reach out to potential connections.

If you’re interested in turning LinkedIn into one of your most valuable business tools, tune into this week’s episode of Strategize Your Business Online. I share my top tips for generating leads and boosting your credibility on the platform — starting at just 15 minutes a week!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

• The importance of having a company page — and what you should be sharing on it 
• How to leverage your page to boost your traffic, discoverability, and credibility  
• 2 steps to grow your reach and connect with potential customers without coming off as spammy

Highlights:‌ ‌

00:01  Intro

01:18  LinkedIn statistics

02:07  LinkedIn benefits

03:17  Generating leads on LinkedIn

03:58  Your company page

05:12  What you should share

06:03  Improve your discoverability & credibility

06:52  Steps to grow your reach

10:37  Building your strong presence

 ‌  

Links:‌ ‌

Work with me: http://www.deeboswellbuck.com

 ‌  

Stay Connected  

https://www.linkedin.com/in/dee-boswell-buck  

https://www.instagram.com/deeboswell_buck  

https://www.twitter.com/deeboswellbuck  

https://www.facebook.com/deeboswellbuck  

https://www.pinterest.ca/DeeBoswellBuck  

“That’s the struggle with goal-setting — you have to be able to have vision to see where you’re going.”

- Marsha V. Watson

Are you clear on the goals that have the most potential to truly move the needle in your business… and the most effective way to turn those goals from dreams into reality?

Online business manager Marsha V. Watson is a seasoned expert when it comes to time management and goal-setting — two skills that almost every small business owner could use a little help with! 

Through her company, Divine Executive Concierge, Marsha helps entrepreneurs and creatives keep their focus on the strengths and passions that drive their revenue. Press play to learn why so many business owners struggle with goal-setting, and the strategies that Marsha uses to help her clients gain clarity and upgrade their productivity! 

Bonus: we also dig into the pros and cons of LinkedIn vs. Instagram and the magic app that Marsha swears by.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

• The specific skills that make up Marsha’s expertise in goal-setting — and her #1 tip for mastering goal-setting in your own business 
• How Marsha helps her clients clear through the clutter and uncover their best next steps  
• What to look for when you’re hiring a virtual assistant or online business manager

About Marsha V. Watson: Marsha Watson is a goals and time management expert who helps entrepreneurs meet deadlines and achieve their goals without stress. She is the founder of Divine Executive Concierge and Divine Greetings and Gifts. 

Highlights:‌ ‌

00:01  Intro

02:06  Meet Marsha Watson! 

04:45  Journey to entrepreneurship

05:52  Marsha’s ideal clients

06:38  Narrowing down next steps

08:09  Why people struggle with goal-setting

10:11  Top goal-setting tips

12:06  Why work with Marsha?

13:43  What sets Marsha apart

17:33  Marsha’s goals

18:44  Social media platforms

21:26  Magic app

23:37  Top two lessons

24:52  Goal’d Members Club

 ‌  

Links:‌ ‌

Marsha V. Watson

https://divineexecutive.ca 

https://divineexecutive.ca/goald-members-club 

https://www.divinegreetings.ca 

https://www.facebook.com/DivineExecutiveConcierge 

https://ca.linkedin.com/in/divineexecutive 

https://www.instagram.com/divineexecutive 

Work with me: http://www.deeboswellbuck.com

 ‌  

Stay Connected  

https://www.linkedin.com/in/dee-boswell-buck  

https://www.instagram.com/deeboswell_buck  

https://www.twitter.com/deeboswellbuck  

https://www.facebook.com/deeboswellbuck  

https://www.pinterest.ca/DeeBoswellBuck  

“Inclusive marketing is not a trend. It’s something always to consider.”

- Dee Boswell-Buck

Did you know that 72% of people feel that advertising does not reflect the world around them? Not only that, but 63% of people don’t feel that they’re represented in most advertising… and that statistic has a big impact on revenue. 

Creating inclusive campaigns can actually increase the ROI of your marketing spend. When more of your audience can see themselves in your marketing, it’s far easier for them to believe that you truly have a solution that can solve their problem.

So how can you, as a small business owner, be more inclusive in your own marketing — or even become a leader of positive social change?

Unintentionally alienating a wide range of potential customers is much easier than you think, so it’s important to be mindful. If you’re interested in creating more inclusive campaigns, then you will NOT want to miss out on this episode!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

• What “inclusive marketing” really means, and what you should consider as you strategize your marketing campaigns 
• How to avoid stereotypes in your marketing — and even counteract them! 
• Real-life examples of what NOT to do in your marketing 

Highlights:‌ ‌

00:01  Intro

01:56  Statistics & significance

03:04  What is inclusive marketing?

03:58  Non-inclusive marketing example #1

07:29  Non-inclusive marketing example #2

09:29  Identify your ideal client

11:02  Perceptions & market research

 ‌  

Links:‌ ‌

Work with me: http://www.deeboswellbuck.com

 ‌  

Stay Connected  

https://www.linkedin.com/in/dee-boswell-buck  

https://www.instagram.com/deeboswell_buck  

https://www.twitter.com/deeboswellbuck  

https://www.facebook.com/deeboswellbuck  

https://www.pinterest.ca/DeeBoswellBuck