What’s really behind underperforming Amazon ads? (Hint: It’s not your budget.) In this episode of The Amazon Strategist Show, John sits down with Noemi Bolojan, Co-Founder of Scale Wave, to unpack what truly drives—or kills—Amazon ad success in 2025 and beyond.

From the rise of AI and FOMO to the art of nailing your product’s life stage, Noemi shares battle-tested insights for Amazon sellers who want real growth—without chasing shiny objects.

Whether you're struggling with ad conversions or drowning in conflicting strategies, this episode will give you the clarity (and focus) you need.

🔑 Top Takeaways:

• Budget isn’t your problem—conversion rates are.
• Flashy tactics won’t fix a broken foundation.
• AI is powerful, but not a silver bullet for every seller.
• FOMO leads to bad marketing decisions.
• Most sellers overlook their product’s life stage.
• Hiring wrong slows you down—ask better questions.
• Great ads only work if the basics are dialed in.
• Focus and discipline outpace hustle every time.
• Ads should amplify your strengths, not mask your weaknesses.
• Long-term growth comes from mastering fundamentals.

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Connect with Noemi and Scale Wave
LinkedIn: https://www.linkedin.com/in/noemibolojan
Email: contact@scalewave.io
Website: https://scalewave.io

Youtube: https://www.youtube.com/@noemibolojan

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Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

On this episode of The Amazon Strategist Show, John sits down with Daniel Budai, CEO & Founder of Budai Media, to unpack what really drives growth in e-commerce today (spoiler: it’s not just AI and flashy tools).

Daniel shares tried-and-tested growth strategies, from conversion rate optimization to bold offer crafting, and dives into the underrated power of SMS marketing. He also gets candid about why many DTC and Amazon brands miss the mark—and what to fix first.

Whether you’re a scaling seller or growing a DTC brand, this episode will help you rethink your digital marketing game with practical, no-fluff advice.

🎯 Takeaways:
-Website conversion rates are often the real growth bottleneck.
-Social proof (done right) builds real trust—and sales.
-SMS marketing is a goldmine most sellers ignore.
-A bold, irresistible offer will outshine any tech stack.
-Real customer reviews still outperform AI copy any day.
-UX matters: your site might be killing your conversions.
-Market saturation? Tackle it with unique positioning.
-AI isn’t magic—especially for smaller brands.
-Smart marketing over expensive tools.

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Connect with Daniel and Budai Media
Website: https://www.thebudaimedia.com
Instagram: https://www.instagram.com/the.daniel.budai
LinkedIn: https://www.linkedin.com/in/budaidaney
X: https://x.com/thedanielbudai

Youtube: https://www.youtube.com/@thedanielbudai

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

In this episode of The Amazon Strategist Show, host John Cavendish sits down with Burak Yolga, Co-Founder and VP of Sales at Forceget Digital Freight Forwarder, to break down the logistics challenges that every Amazon seller needs to master. From hidden landed costs to cash flow struggles and customs compliance, Burak shares insider tips on how to scale your e-commerce business without getting crushed by shipping issues.

You'll learn why freight forwarding is more than just shipping—it’s a strategic advantage that can boost profits, streamline operations, and expand your brand globally. If you're selling on Amazon and looking to optimize your supply chain, this episode is a must-watch!

Key Takeaways:

✅ Why understanding landed costs can save your profit margins
✅ How cash flow issues impact Amazon sellers post-COVID
✅ The power of omni-channel sales for long-term growth
✅ Global expansion: What sellers get wrong & how to fix it
✅ Customs compliance 101 – avoid costly mistakes
✅ Why packaging and labeling matter more than you think
✅ How trade shows can unlock new wholesale opportunities
✅ The risks of relying solely on Amazon—and how to diversify
✅ Freight forwarding myths that could be holding you back

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Connect with Burak and Forceget
Website: https://forceget.com/
Email: sales@forceget.com
Facebook: https://www.facebook.com/brkmcfly
Instagram: https://www.instagram.com/burak_yolga/
LinkedIn: https://www.linkedin.com/in/burakyolga1/

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...