What’s really behind underperforming Amazon ads? (Hint: It’s not your budget.) In this episode of The Amazon Strategist Show, John sits down with Noemi Bolojan, Co-Founder of Scale Wave, to unpack what truly drives—or kills—Amazon ad success in 2025 and beyond.

From the rise of AI and FOMO to the art of nailing your product’s life stage, Noemi shares battle-tested insights for Amazon sellers who want real growth—without chasing shiny objects.

Whether you're struggling with ad conversions or drowning in conflicting strategies, this episode will give you the clarity (and focus) you need.

🔑 Top Takeaways:

• Budget isn’t your problem—conversion rates are.
• Flashy tactics won’t fix a broken foundation.
• AI is powerful, but not a silver bullet for every seller.
• FOMO leads to bad marketing decisions.
• Most sellers overlook their product’s life stage.
• Hiring wrong slows you down—ask better questions.
• Great ads only work if the basics are dialed in.
• Focus and discipline outpace hustle every time.
• Ads should amplify your strengths, not mask your weaknesses.
• Long-term growth comes from mastering fundamentals.

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Connect with Noemi and Scale Wave
LinkedIn: https://www.linkedin.com/in/noemibolojan
Email: contact@scalewave.io
Website: https://scalewave.io

Youtube: https://www.youtube.com/@noemibolojan

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Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

On this episode of The Amazon Strategist Show, John sits down with Daniel Budai, CEO & Founder of Budai Media, to unpack what really drives growth in e-commerce today (spoiler: it’s not just AI and flashy tools).

Daniel shares tried-and-tested growth strategies, from conversion rate optimization to bold offer crafting, and dives into the underrated power of SMS marketing. He also gets candid about why many DTC and Amazon brands miss the mark—and what to fix first.

Whether you’re a scaling seller or growing a DTC brand, this episode will help you rethink your digital marketing game with practical, no-fluff advice.

🎯 Takeaways:
-Website conversion rates are often the real growth bottleneck.
-Social proof (done right) builds real trust—and sales.
-SMS marketing is a goldmine most sellers ignore.
-A bold, irresistible offer will outshine any tech stack.
-Real customer reviews still outperform AI copy any day.
-UX matters: your site might be killing your conversions.
-Market saturation? Tackle it with unique positioning.
-AI isn’t magic—especially for smaller brands.
-Smart marketing over expensive tools.

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Connect with Daniel and Budai Media
Website: https://www.thebudaimedia.com
Instagram: https://www.instagram.com/the.daniel.budai
LinkedIn: https://www.linkedin.com/in/budaidaney
X: https://x.com/thedanielbudai

Youtube: https://www.youtube.com/@thedanielbudai

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

In this episode of The Amazon Strategist Show, host John Cavendish sits down with Burak Yolga, Co-Founder and VP of Sales at Forceget Digital Freight Forwarder, to break down the logistics challenges that every Amazon seller needs to master. From hidden landed costs to cash flow struggles and customs compliance, Burak shares insider tips on how to scale your e-commerce business without getting crushed by shipping issues.

You'll learn why freight forwarding is more than just shipping—it’s a strategic advantage that can boost profits, streamline operations, and expand your brand globally. If you're selling on Amazon and looking to optimize your supply chain, this episode is a must-watch!

Key Takeaways:

✅ Why understanding landed costs can save your profit margins
✅ How cash flow issues impact Amazon sellers post-COVID
✅ The power of omni-channel sales for long-term growth
✅ Global expansion: What sellers get wrong & how to fix it
✅ Customs compliance 101 – avoid costly mistakes
✅ Why packaging and labeling matter more than you think
✅ How trade shows can unlock new wholesale opportunities
✅ The risks of relying solely on Amazon—and how to diversify
✅ Freight forwarding myths that could be holding you back

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Connect with Burak and Forceget
Website: https://forceget.com/
Email: sales@forceget.com
Facebook: https://www.facebook.com/brkmcfly
Instagram: https://www.instagram.com/burak_yolga/
LinkedIn: https://www.linkedin.com/in/burakyolga1/

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

In this episode, John Cavendish talks with Paul Rafelson, Founder of @SellerBasics and Rafelson Law Firm, about how Amazon sellers can beat competitors legally while safeguarding their businesses. As an expert in e-commerce law, Paul shares invaluable insights on leveraging intellectual property (IP) to protect your brand, avoiding costly mistakes, and navigating Amazon's complex compliance policies. Whether you're just starting or scaling your business, understanding these legal strategies can help you outsmart competitors without crossing the line.

Key Takeaways:
- The power of intellectual property to stand out in a crowded market.
- How to use trademarks and patents to protect your brand and products.
- Why legal compliance is a must to avoid suspension or account shutdowns.
- Recognizing the impact of Amazon's legal liabilities on sellers.
- Common mistakes sellers make that lead to costly legal issues.
- How legal consultation can save you from unnecessary risks.
- The benefits of having legal support early in your business journey.

Don't let competitors get the upper hand! Learn how to stay protected and thrive in the Amazon marketplace.
-------------------------------------------------------------
Connect with Paul and SellerBasics
Website: https://ecom.law
https://www.sellerbasics.com
Email: paul@ecom.law
Facebook: https://www.facebook.com/groups/830388318090952
Instagram: https://www.instagram.com/sellerbasics
LinkedIn: https://www.linkedin.com/company/sellerbasics

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

Amazon sellers, are your reviews at risk? With Amazon’s ever-evolving policies, what worked yesterday might get you flagged today. In this episode, John Cavendish sits down with Greg Reynolds, CEO of ZonSupport, to break down the latest in Amazon review management, customer service strategies, and how to future-proof your business.

💡 Key Takeaways:

✔ Negative reviews don’t have to tank your business—here’s how to handle them effectively.

✔ The right customer service strategy = more sales. Don’t let bad support cost you revenue.

✔ Diversify or die! Relying only on Amazon is a risky game—Greg shares why.

✔ Product inserts: smart or risky? The do’s and don’ts of using them for customer engagement.

✔ AI in customer service? Yes, it can help—but only if used the right way.

✔ Amazon’s policies are always changing. Stay compliant and ahead of the competition.

Don’t let negative reviews and policy shifts control your success. Learn how to protect your brand, engage customers the right way, and win in today’s Amazon marketplace!

Get $100 off first invoice - https://www.zonsupport.com/candy

-------------------------------------------------------------

Connect with Greg and ZonSupport

Facebook: https://www.facebook.com/zonsupport

Instagram: https://www.instagram.com/zonsupportofficial

LinkedIn: https://hk.linkedin.com/company/zonsupport

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

In this episode of The Amazon Strategist Show, host John Cavendish sits down with Tyler Jefcoat, founder of Seller Accountant and The Seller Roundtable mastermind. Tyler shares his expert insights on maximizing profitability, financial management, and preparing for a successful business exit—crucial knowledge for every Amazon seller.

💡 Key Takeaways:
✔ Most sellers don’t know their true profitability—PAG (Post-Advertising Gross Profit) is the real number that matters.
✔ Cash flow is king! Poor financial management kills more e-commerce businesses than competition ever will.
✔ Inventory management is a silent profit killer—miscalculations can drain your margins fast.
✔ Thinking of selling? Solid financial records and well-documented SOPs make your business way more attractive to buyers.
✔ Not all exits are equal—understanding market trends and timing your exit can mean the difference between a big payday and disappointment.
✔ Product launches aren’t as easy as before—success rates are lower, so strategy and financial planning are more critical than ever.
✔ Selling a business is emotional—many sellers aren’t prepared for the personal side of walking away from their brand.

If you're an Amazon seller looking to scale smarter, avoid costly mistakes, and exit for maximum value, this episode is packed with must-know insights.

🔔 Subscribe for more expert e-commerce strategies!

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Connect with Tyler and The Seller Roundtable
LinkedIn: https://www.linkedin.com/in/tylerjefcoat

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

In this episode, John interviews David Milestein, co-founder of Sellcord, a leading agency in Walmart marketing. They discuss the growth of Walmart as a competitor to Amazon, the differences in seller treatment between the two platforms, and the importance of conversion rates in Walmart's ranking algorithm.

David shares insights on optimizing listings for Walmart, the types of products that perform well, and the tools available for keyword research. The conversation also touches on customer behavior and the evolving landscape of e-commerce.

In this conversation, John and David discuss the evolving landscape of e-commerce, particularly focusing on Walmart's competitive edge against Amazon. They explore the convenience of Walmart's delivery services, the importance of Walmart Fulfillment Services (WFS), and effective advertising strategies on Walmart. They also highlight common mistakes sellers make when entering the Walmart marketplace and share insights on the future potential of Walmart in the e-commerce sector.

----------

Connect with David and Sellcord and get Free audit on Walmart listings and ads:

Website: https://www.sellcord.co/

Facebook: https://www.facebook.com/sellcord/

Linkedin: https://www.linkedin.com/company/sellcord/posts/?feedView=all

Instagram: https://www.instagram.com/sellcordofficial/

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

Join John and special guest Norm Farrar in this game-changing episode of The Amazon Strategist Show. They dive into the future of e-commerce and how building a strong community can take your brand to the next level. Norm shares his insights on using AI tools to engage audiences, why trust and loyalty are the foundation of any successful online business, and his bold prediction: marketplace platforms could replace websites entirely.

Get ready to uncover actionable strategies for growing your community, boosting engagement, and staying ahead in the evolving digital marketing landscape. If you’re an Amazon seller or an e-commerce entrepreneur, this episode is packed with insights you don’t want to miss!

Key Takeaways:
- Communities are essential for brand loyalty and growth.
- AI can enhance community engagement and translation.
- Building a community requires trust and consistent value.
- Websites may become less relevant as marketplaces grow.
- Engagement is crucial before trying to sell to a community.
- Innovative apps are changing the way products are sold.
- Personal stories can help connect with community members.
- Niche targeting can help build a more engaged community.
- Offering value through newsletters can attract subscribers.
- Understanding your audience is key to community building.

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Connect with Norm Farrar
Website: https://lwn.news
Facebook: https://www.facebook.com/groups/lunchwithnorm
Instagram: https://www.linkedin.com/in/normanfarrar
LinkedIn: https://www.linkedin.com/in/normanfarrar
X: https://x.com/NormFarrarJr
Youtube: https://www.youtube.com/channel/UCX5RpvwOG6WC0IRK2V8-1Qg

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...