In this episode, we sit down with Jade Walters to discuss her journey as a successful content creator and expert on the experiences of Gen Z in the workplace. Jade shares her experiences of starting a blog during her college years, the impact of a viral tweet, and how she turned her passion for professional development into an ebook. We also delve into the perceptions and myths of Gen Z in the workplace, discussing how this generation is challenging the status quo and redefining career paths.

Highlights:

• How a viral tweet during the pandemic led to the creation of an ebook.
• The importance of professional development for Gen Z.
• Gen Z's entrepreneurial mindset and adapting to the job market.
• Overcoming myths and misconceptions about Gen Z in the workplace.
• The role of social media platforms like TikTok and LinkedIn in professional growth.
• Setting boundaries and promoting a healthy work-life balance as a Gen Z employee.
• Jade's insights on how Gen Z can bring positive changes to the workplace.

Connect - Links & Resources

http://theninthsemester.com

• LinkedIn: https://www.linkedin.com/in/jadekwalters/
• TikTok: https://www.tiktok.com/@theninthsemester
• Instagram: https://www.instagram.com/theninthsemester

Want more from SheSpeaks?

* Sign up for our podcast newsletter HERE! *

• Connect with us on Instagram, FB & Twitter @shespeaksup
• Contact us at podcast@shespeaks.com
• WATCH our podcast on YouTube @SheSpeaksTV

In this episode, we welcome Tiff Knighton, founder of Brand Curators and host of the "Main Character Energy" podcast. Tiff shares her journey from studying PR and journalism to building a creative agency that champions diverse voices and holistic brand curation. She talks to us about the importance of authenticity in social media, the significance of community-building, and navigating trends without losing your brand’s identity.

Tiff also discusses the impact of the "QuitTok" trend during the Great Resignation, highlighting how it catapulted her own career. For aspiring creators and entrepreneurs, Tiff offers invaluable advice on how to safeguard intellectual property, leverage trends strategically, and maintain a sustainable social strategy amidst ever-changing algorithms.

Towards the end of the episode, Tiff introduces us to her podcast, "Main Character Energy," where she empowers listeners to embrace their full potential, prioritize self-care, and rewrite their narratives. Whether you're a creator, entrepreneur, or someone looking to take control of your story, this episode is packed with insights and inspiration.

Key Takeaways

• Brand Curation: Tiff explains the holistic approach to branding, emphasizing the importance of curating content that aligns with your brand’s core identity.
• Navigating Social Media Trends: Insights on how to strategically participate in trends like QuitTok without compromising authenticity.
• Intellectual Property: The importance of building a brand that stands out to protect your creative work in the fast-paced digital world.
• Sustainable Social Strategies: Tips for avoiding burnout by focusing on storytelling and community-building rather than chasing algorithms.
• Main Character Energy: Tiff’s personal journey of embracing her role as the lead in her own story, and how she encourages others to do the same through her podcast.

Links and Resources

• Instagram: @TiffOrDie
• LinkedIn: Tiffany Knighton
• Listen to Main Character Energy: Available on all major podcast platforms
• Follow the Podcast on Instagram: @MainCharacterEnergyPod

Tune in now to discover how to amplify your voice, build a strong brand, and step into your main character energy!

Want more from SheSpeaks?

* Sign up for our podcast newsletter HERE! *

• Connect with us on Instagram, FB & Twitter @shespeaksup
• Contact us at podcast@shespeaks.com
• WATCH our podcast on YouTube @SheSpeaksTV

In this episode, we sit down with Carrie Kerpen. An entrepreneur, author, and social media pioneer, Carrie joins us to discuss the landscape of connecting with audiences, the intricacies of building and selling a business, and the unique challenges and opportunities for women creators and social media.

Carrie shares her journey from co-founding Likeable Media with her husband, Dave Kerpen, to crafting innovative marketing strategies and sponsoring their wedding—a move that garnered massive media attention and laid the foundation for one of the first social media agencies. We'll discuss changes in social media and how these shifts led Carrie to focus on empowering women business owners.

Carrie will also discuss her book "The Whisper Way," which outlines seven essential tenets for making a business sellable, packaged in a unique fable format complete with actionable guidelines for overcoming business challenges.

Whether you're a content creator, business owner or navigating the current social media landscape, this episode has something for you. We discuss Carrie's goal to educate and empower women entrepreneurs, her strategies for future-proofing a business, and the emotional aspects of exiting a venture.

Links and Resources:
https://www.carriekerpen.com/

Want more from SheSpeaks?

* Sign up for our podcast newsletter HERE! *

• Connect with us on Instagram, FB & Twitter @shespeaksup
• Contact us at podcast@shespeaks.com
• WATCH our podcast on YouTube @SheSpeaksTV

In this episode, we sit down with the talented Courtnee Futch, a chef, mixologist, cookbook author, and culinary producer. Courtnee shares her unique approach to creating food content that engages the senses and inspires her audience to get in the kitchen and cook.

Courtnee discusses her passion for making fancy, approachable food and the importance of simplifying what's shown on camera to make it accessible to home cooks. She also delves into her love for building community and fostering genuine connections with her followers through storytelling.

Aliza and Courtnee also explore the challenges faced by women in the influencer industry, including the pay gap and the need for more transparent conversations about compensation. Courtnee also shares her exciting plans for the future, including the launch of her culinary creative production house, The Maillard, which aims to support brands with their culinary content needs and develop talented creators in the food space.

Episode Highlights

00:00 Chef Courtney Futch: cookbook author and influencer.

04:04 Elevate flavors of everyday foods with simple ingredients

06:50 Enjoying beautiful food detail shots, empowering followers.

12:44 Micro niche allows dual relatability, balancing identity.

17:35 Equity encompasses race, gender, numbers, and talent.

22:24 Empowering mentorship can lead to remarkable content creation.

23:12 Connecting talent with brands for mutual benefit.

Links and Resources

Connect with Courtnee;
https://www.courtneefutch.com/
https://courtneefutch.my.canva.site/media#contact-me
https://www.instagram.com/courtneefutch

Want more from SheSpeaks?

* Sign up for our podcast newsletter HERE! *

• Connect with us on Instagram, FB & Twitter @shespeaksup
• Contact us at podcast@shespeaks.com
• WATCH our podcast on YouTube @SheSpeaksTV

In this episode, we welcome back to the show, Cate Luzio the Founder & CEO of Luminary. Cate joined us to discuss the results of a joint study conducted by She Speaks and the Luminary community. The study focuses on the emotions and sentiments of women as they approach the 2024 election. Cate and Alize share the results of the study and dive into insights on the emotional states of women, the perception of the economy, the impact of reproductive rights, and the motivation to vote.

This episode highlights the deep-seated concerns women have about the current socio-political climate and emphasizes the importance of voting and staying engaged in the political process to effect change.

Links and Follow-Up:

• Follow Cate Luzio on Instagram (@CateLuzio) and LinkedIn for more updates.
• Stay connected with Luminary at @weareluminary on Instagram. Feel free to listen to the full episode for a more detailed discussion.

You can also find the survey results here:
https://shespeaks.com/Summer-Women-s-State-of-Mind-Survey-Results

Want more from SheSpeaks?

* Sign up for our podcast newsletter HERE! *

• Connect with us on Instagram, FB & Twitter @shespeaksup
• Contact us at podcast@shespeaks.com
• WATCH our podcast on YouTube @SheSpeaksTV

What happens to our peace of mind after a layoff, even when we land back on our feet?

This episode features Michelle Okeke, whose impressive career includes roles at Pinterest, Facebook, Twitter, and Bose. Michelle opens up about the layoff trauma she experienced and the challenging journey of navigating an unpredictable job market. Despite securing a new role at Triumph Pay, Michelle reveals the persistent anxiety and fear that often accompany layoffs. Her story underscores the critical importance of mental health awareness and the power of a supportive network.

In this episode, we peel back the layers of layoff trauma and discuss how to shift our perspectives towards recovery. Highlighting the transformative power of open conversations, Michelle emphasizes moving from fear and anxiety to gratitude and joy. We explore how acknowledging our achievements can rebuild confidence and counter feelings of inadequacy. Additionally, Michelle provides invaluable advice on nurturing career growth through mistakes and staying true to the passions that initially drew us to our professions.

Episode Highlights:

• Discussion about handling layoffs and their long-term impacts on individuals.
• What is layoff trauma and how is it manifested after finding new employment?
• Learn about Michelle's personal experience with layoff trauma: anxiety, fear, and disassociation in her new role.
• Strategies for coping with layoff trauma: talking to someone, shifting to a perspective of gratitude, and recognizing personal achievements
• Why it is important to be open about job status and using social media platforms like LinkedIn for support and networking.
• Advice on diversifying job search strategies: combining online applications, personal branding, and in-person networking.
• Understanding that career paths are not always linear and encouragement to stay true to initial career motivations.

Guest LInks:
https://www.linkedin.com/in/michelleokeke/

Want more from SheSpeaks?

* Sign up for our podcast newsletter HERE! *

• Connect with us on Instagram, FB & Twitter @shespeaksup
• Contact us at podcast@shespeaks.com
• WATCH our podcast on YouTube @SheSpeaksTV

In this episode, Jade Powell shares her journey from a career in social media marketing to becoming a content creator. She discusses her experience in working with influencers and creators, the evolution of content creation tools, and the impact of AI on the creative process. Jade also talks about her two businesses and how her entrepreneurial skills led her to both. Additionally, she explains her approach to using LinkedIn as a platform for creator and marketer collaboration and highlights the importance of authenticity in content creation. The conversation also touches upon the potential future of the influencer space and the role of platforms like TikTok and LinkedIn.

Episode Highlights:

Journey to Becoming a Content Creator

Evolution of Content Creation and AI's Role

Balancing Multiple Businesses

Cannabis and Its Benefits for Women

Creator Tea Talk Series on LinkedIn

LinkedIn vs Other Social Media Platforms

The Future of TikTok and Social Media

The Future of the Creator Economy

Links and Resources:
https://jaydeipowell.com/
https://www.linkedin.com/in/jaydeipowell/

Want more from SheSpeaks?

* Sign up for our podcast newsletter HERE! *

• Connect with us on Instagram, FB & Twitter @shespeaksup
• Contact us at podcast@shespeaks.com
• WATCH our podcast on YouTube @SheSpeaksTV

This is part 2 of our conversation with Libby Rodney, the Chief Strategy Officer at The Harris Poll. Libby helps us analyze the results of the latest SheSpeaks Community Survey.

You can listen to Part 1 here.

The results of the survey can be found here:
https://shespeaks.com/SheSpeaks-Spring-Survey-Results

In this conversation, we cover the factors influencing women's votes in the upcoming presidential election. From economic concerns and healthcare access to the impact of Roe v. Wade's overturn.

Libby also shares insights on the generational gap in political perspectives, revealing why both younger and older voters are feeling the need for fresh leadership. We also discuss the surprising shifts in public opinion on who might win the next election and dive into the broader societal impacts of these trends. Libby also sheds light on some hopeful trends, particularly around women's economic influence and community-building.

Guest Links and Resources:
https://libbyrodney.com

linkedin.com/in/libbyrodney

Want more from SheSpeaks?

* Sign up for our podcast newsletter HERE! *

• Connect with us on Instagram, FB & Twitter @shespeaksup
• Contact us at podcast@shespeaks.com
• WATCH our podcast on YouTube @SheSpeaksTV