In this episode, we dive deep into the art of building a successful gym business through effective leadership, staffing, and community-building with Jake (Head of Sales and Community) and Tyler (General Manager) from Madisons in Sussex. With over a decade of combined experience in the fitness industry, they share how Madisons has grown from 150 to 400 members by nurturing their team, providing top-notch service, and creating a strong community. Learn how to empower your coaches, streamline operations, and provide an A-star service that keeps clients coming back. Whether you're a gym owner or PT, this episode is packed with actionable insights to take your fitness business to the next level.

-The Madisons Method: How they hire, onboard, and retain A-star staff.
-How Madisons scaled from 150 members to 400 members by empowering their team and streamlining operations.
-Sales strategies that help gym owners and coaches overcome common objections.
-The biggest red flags you need to look for when hiring new staff.

00:00:00 - Introduction
00:00:05 - The Journey of a Gym Manager
00:00:07 - Roles and Responsibilities
00:00:11 - The Role of Sales and Community
00:00:17 - Importance of A-star Product and People
00:00:27 - Challenges of Sales and Marketing
00:00:40 - The Drive for Self-Improvement
00:02:40 - The Importance of Personal Development
00:05:57 - The Role of a General Manager
00:06:26 - The Transition from Senior Coach to Head of Sales
00:08:13 - The Importance of the Right Fit in Sales
00:11:08 - The Importance of Transparency in Business
00:12:39 - The Role of a Mentor in Career Development
00:18:50 - Sales in the Fitness Industryi
00:19:04 - Sales Targets and Conversion Rates
00:19:52 - Sales Process and Follow-ups
00:21:22 - Onboarding Process
00:21:43 - Overcoming Objections and Persistence
00:22:34 - The Importance of Sales in Business
00:23:50 - Sales Time Management
00:30:52 - Sales and Coaching Mindset
00:31:40 - Onboarding Process After Sales
00:35:27 - Touch Points During Onboarding
00:38:27 - Sales Process
00:42:22 - Retention Strategy
00:43:34 - Client Retention Rate
00:44:21 - Identifying Client Attendance Issues
00:45:36 - Team Meetings
00:46:26 - Training Session Setup
00:47:16 - Training Session Personalization
00:52:02 - Continuing Professional Development (CPD)
00:54:44 - Hiring Process
00:56:58 - Staffing for Gym Owners
00:57:33 - Onboarding Process for New Coaches
00:58:32 - Developing the Madison's Method
00:58:56 - Shadowing and Coaching Principles
01:00:39 - Staff Development and Role Progression
01:01:41 - Probation Period and Red Flags
01:03:59 - Delivery of Programming and Sessions
01:05:58 - Programming Responsibilities
01:06:07 - Programming for Different Class Concepts
01:06:40 - Programming for Safety and Flow
01:07:27 - Challenges in Programming
01:08:31 - Structure of Sessions
01:08:53 - Community Responsibilities
01:10:41 - Community Engagement and Events
01:11:48 - Leadership Lessons
01:13:18 - Dealing with Conflicts and Performance Issues
01:14:54 - Feedback and Performance Monitoring
01:16:16 - Advice for Gym Owners

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?comet_source=jaketylerpodcast

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/.

Connect with Jake on Instagram https://www.instagram.com/jakeberney_/.

Connect with Tyler on Instagram https://www.instagram.com/tylerryanwilde/.

Connect with Madisons on Instagram https://www.instagram.com/madisonsofficial/.

This episode is sponsored by Harbiz, Grow your business with the #1 app for fitness professionals, personal trainers, yoga, pilates, physiotherapists, studios and nutritionists.

Click the link to find out more. ⁠⁠https://harbiz.io/en/?source=FMA&utm_medium=PODCAST&utm_source=presentations&utm_campaign=PODCAST

In this episode, we’re joined by Jake Wilkins, FMA client and owner of The Game Changer Training in Milton Keynes, UK. Hear how Jake has gone from a struggling gym owner to running a thriving small group personal training facility. Jake shares how he transformed his business with a relentless focus on client experience, consistent team communication, and smart marketing strategies. He has managed to increase prices from £99 to £247 and implement a SGPT model. Whether you’re a gym owner looking to scale or just starting out, Jake’s insights on retaining clients, boosting conversion rates, and planning for expansion are invaluable. Tune in to discover the key tactics that helped Jake grow his gym and create a strong, supportive community.

Key Highlights:

• How to achieve a 97% client retention rate and low attrition

• The best way to increase your prices in a short period of time just like Jake who went from £99 to £247

• Changing from 1-2-1 PT to a more profitable SGPT model

• How Jake went from 30 to 107 active clients

• The benefits of opening a coffee shop and meal prep business next door to his gym

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketing.agency/high-growth.

Connect with Fitness Marketing Agency on Instagram:

https://www.instagram.com/fitnessmarketingagency/.

Connect with Jake Wilkins on Instagram

https://www.instagram.com/j_a_k_e_w_i_l_k_i_n_s/.

Connect with The Game Changer Training on Instagram

https://www.instagram.com/thegamechangertraining/.

This episode is sponsored by Harbiz, Grow your business with the #1 app for fitness professionals, personal trainers, yoga, pilates, physiotherapists, studios and nutritionists. Click the link to find out more.

⁠⁠https://harbiz.io/en/?source=FMA&utm_medium=PODCAST&utm_source=presentations&utm_campaign=PODCAST

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness

In this episode, we are joined by Dave Perrin, FMA client and founder of Seven Movement based in Stockport, UK. A defunct industrial mill was transformed into a state-of-the-art gym for Dave to build his business. But Dave was struggling, poor footfall wasn’t bringing in new customers and his business model was killing his profits. Improving his marketing, sales and business operations with FMA has changed David’s life for the better. Now he is able to step out of the business, spend more time with his family and expand his business with confidence after tripling monthly recurring revenue to £22K and making 80% sales conversions. Make sure you listen/watch this episode to find out exactly how Dave transformed his fitness business.

Key Highlights:

• How Dave tripled his monthly recurring revenue from 7k to over 21K

• Learn how Dave increased his pricing package from £5 sessions to £240 per month

• Start working 3 day weeks whilst growing and scaling your business like never before

• Transforming sales conversion rates instantly from under 50% to over 80% with one simple strategy
  
  

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

⁠https://fitnessmarketing.agency/high-...⁠

Connect with Fitness Marketing Agency on Instagram:

⁠fitnessmarketingagency ⁠

Connect with Seven Movement on Instagram:

⁠https://www.instagram.com/seven_movement_gym/⁠

This episode is sponsored by Harbiz, Grow your business with the #1 app for fitness professionals, personal trainers, yoga, pilates, physiotherapists, studios and nutritionists. Click the link to find out more.

⁠⁠https://harbiz.io/en/?source=FMA&utm_medium=PODCAST&utm_source=presentations&utm_campaign=PODCAST