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From accountants to chiropractors, and digital marketers to bakers, the idea of starting a business based on your current career can seem like a straightforward pathway to success. But it’s not enough to just excel in your trade - you need to master the complex nuances of the business world too.

Most businesses that are failing have the same problem: they haven’t created an easily replicable (but unshakeable) selling strategy. Someone who has built a whole empire teaching business owners this skill is our guest this week, Michael E Gerber. After his brother-in-law introduced him to Silicon Valley investors over half a century ago, it set off a cascade of career-changing events that left him one of the most sought-after sales consultants in the USA. Since then, Michael’s passion has been helping budding entrepreneurs understand the fundamentals of business and apply them to a wide-ranging kaleidoscope of careers with the same end goal - scaling for consistently successful results that can be reproduced time and time again. He authored the business bible ‘The E-Myth: Why Most Businesses Don’t Work and What to Do About It’, which has sold over 5 million copies and has been labelled the best-selling business book of all time. Michael generously shares his best advice with us, from future-proofing for potential acquisitions, to monetising creativity, and the key skills all business owners need to know.

Join me for a conversation with one of the biggest players in the marketing industry - we’re going back to basics, mastering skills that are just as relevant today as they were 50 years ago.

Episode Highlights:
(00:03) The man, the E-Myth, the legend
(00:51) Michael’s answer to the cocktail party question
(01:50) How E-Myth was created: the selling strategy problem
(07:42) The most common mistakes new business owners make
(10:58) Mastering the fundamentals of business (the McDonald’s franchise story)
(17:52) Prepare now for all possible futures
(18:17) Only 2% of people in the world are brilliant creators
(22:49) The businesses Michael has spent half a century building

About Michael E Gerber:
Michael E. Gerber is the author of the NY Times mega-bestseller, for two consecutive decades, "The E-Myth Revisited" and nine other worldwide best-selling E-Myth books concerning small business entrepreneurship, leadership, and management. His mission is "to transform the state of small business worldwide”.

Connect with Michael E Gerber:
⏩ Join Michael’s personal mentoring and development coaching course ‘The Dreaming Room’

Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Free Facebook Community (http://www.joinmygroup.com.au/)

Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

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Facebook is changing - it’s becoming harder to target your ideal audience, to make sure your ad is being seen by the right people, especially if you don’t have millions to blow on marketing. So you need to make your ad account work for you.

Getting ahead of the game is key, and on this week’s episode we’re revealing the secrets that Facebook uses to target your audience and how to use them to your own advantage. We’ll be taking a look behind the scenes of Facebook’s targeting, and breaking down the ‘whys’ and ‘hows’ of their optimisation strategies. With changes coming quickly that are going to affect how we run ads, learning to adapt is critical. I’m sharing the exact ad campaigns that you need to run now to train your ad account to work effectively in the long run - we’re playing the long game.

Tune into this week’s episode to learn my mogul methods for growing your business to $50k a month and beyond.

Episode Highlights:
(00:05) Welcome to another episode
(00:41) Why do we need to run these campaigns?
(02:32) How Facebook optimisation works
(04:05) Looking at conversion mechanisms
(04:49) Build your email list now - not later
(07:06) Position yourself as a mogul of the industry

Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Free Facebook Community (http://www.joinmygroup.com.au/)

Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL
⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD
⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC
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⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8
⏩ Subscribe to Omny: https://bit.ly/3oLl8ip

In need of financial management services? Reach out to our partner Prime Financial Group to start the conversation and create the future you deserve:
https://www.primefinancial.com.au/
https://au.linkedin.com/company/prime-financial-group-ltd

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How is breath tied into your business? Is there any connection between the two? It may sound a bit preposterous, but it’s actually true.

And that’s exactly what our guest for today talks about. Help me welcome Adrienne Rivera — spiritual business coach! Adrienne talks about how breathwork can change lives overall, your business, and other aspects of your life.

For those who’d like to grow their businesses but still find it confusing, listen to this interview and take away some golden nuggets as we progress with our conversation. Watch out for the end!

What we discussed in this episode:
[0:00] Introduction
[01:11] What Adrienne Rivera does
[2:02] How Adrienne came across breathwork
[02:54] Bringing breathwork into business
[04:57] Adrienne’s recommendation for people who wish to start breathwork
[06:56] Other things you can do with breathwork
[10:05] Stories about breathwork changing lives
[13:19] Top tips on what’s working and not in the market in the coming year
[18:41] Why do entrepreneurs need connection now more than ever?

About Adrienne Rivera:
Adrienne Rivera is an intuitive business coach, breathwork guide, and certified CBT life coach. She helps people create clarity on their purpose, and create a thriving business.

Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Free Facebook Community (http://www.joinmygroup.com.au/)

Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL
⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD
⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC
⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP
⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8
⏩ Subscribe to Omny: https://bit.ly/3oLl8ip

In need of financial management services? Reach out to our partner Prime Financial Group to start the conversation and create the future you deserve:
https://www.primefinancial.com.au/
https://au.linkedin.com/company/prime-financial-group-ltd