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From accountants to chiropractors, and digital marketers to bakers, the idea of starting a business based on your current career can seem like a straightforward pathway to success. But it’s not enough to just excel in your trade - you need to master the complex nuances of the business world too.

Most businesses that are failing have the same problem: they haven’t created an easily replicable (but unshakeable) selling strategy. Someone who has built a whole empire teaching business owners this skill is our guest this week, Michael E Gerber. After his brother-in-law introduced him to Silicon Valley investors over half a century ago, it set off a cascade of career-changing events that left him one of the most sought-after sales consultants in the USA. Since then, Michael’s passion has been helping budding entrepreneurs understand the fundamentals of business and apply them to a wide-ranging kaleidoscope of careers with the same end goal - scaling for consistently successful results that can be reproduced time and time again. He authored the business bible ‘The E-Myth: Why Most Businesses Don’t Work and What to Do About It’, which has sold over 5 million copies and has been labelled the best-selling business book of all time. Michael generously shares his best advice with us, from future-proofing for potential acquisitions, to monetising creativity, and the key skills all business owners need to know.

Join me for a conversation with one of the biggest players in the marketing industry - we’re going back to basics, mastering skills that are just as relevant today as they were 50 years ago.

Episode Highlights:
(00:03) The man, the E-Myth, the legend
(00:51) Michael’s answer to the cocktail party question
(01:50) How E-Myth was created: the selling strategy problem
(07:42) The most common mistakes new business owners make
(10:58) Mastering the fundamentals of business (the McDonald’s franchise story)
(17:52) Prepare now for all possible futures
(18:17) Only 2% of people in the world are brilliant creators
(22:49) The businesses Michael has spent half a century building

About Michael E Gerber:
Michael E. Gerber is the author of the NY Times mega-bestseller, for two consecutive decades, "The E-Myth Revisited" and nine other worldwide best-selling E-Myth books concerning small business entrepreneurship, leadership, and management. His mission is "to transform the state of small business worldwide”.

Connect with Michael E Gerber:
⏩ Join Michael’s personal mentoring and development coaching course ‘The Dreaming Room’

Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Free Facebook Community (http://www.joinmygroup.com.au/)

Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

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