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What Really Matters in Business and Life

What Really Matters in Business and Life

By: Tim Sullivan
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About this listen

Welcome to What Really Matters in Business and Life, the podcast where we cut through the noise and focus on what truly drives success—both professionally and personally. I’m Tim, your guide to finding balance, purpose, and profits, all while keeping things light (because what’s a podcast without the occasional dad joke?). Whether you’re a small business owner chasing growth, a budding entrepreneur navigating the early stages, or someone looking to align their life and work, this is your space. Each episode dives into practical strategies, real-world stories, and actionable insights to help you tackle your time, money, and mindset challenges. From tracking the right numbers to scaling your business without sacrificing your sanity, we’ll explore the essentials that make a difference. So grab your coffee, tune in, and let’s figure out what really matters together—because success doesn’t have to be complicated, and a good laugh makes the journey even better. 🎧 Start listening now and take the first step toward building a business (and life) you love! 🚀Copyright 2025 Tim Sullivan Economics Leadership Management & Leadership
Episodes
  • The Four Levers That Could Double Your Business (Without Spending More Money)
    Jun 16 2025

    Episode Summary:

    If you want to grow your business without burning out or blowing up your ad budget…

    Or learn how tiny tweaks in strategy can unlock massive revenue gains…

    Tim breaks down the most essential framework you’ve probably never fully leveraged F.R.A.P™ in this episode of What Really Matters.

    In this power-packed episode, Tim unpacks Frequency, Referrals, Average Ticket, and Price—four small levers that can make a massive difference in your revenue. Whether you’re running a cleaning company, selling coaching offers, or flipping vintage Jordans, these principles apply. You’ll hear real-world examples, tactical ideas, and stories from the trenches—including how changing just two cleaning schedules in his janitorial company added thousands to the bottom line. And yes, there’s a dad joke tucked in there, too. 😉

    This isn’t about theory—this is about implementation. Listen in and learn how to audit your own F.R.A.P™, boost your customer lifetime value, and set up repeatable growth that doesn’t rely on guesswork or grit alone.


    Ready to level up your business without making it harder?


    Tim’s got accountability groups open now—DM him or connect to get tactical, stay focused, and finally move the needle.

    🎧 Subscribe now, share this with a business buddy, and start pulling the levers that really matter

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    19 mins
  • Big Results from Small Beginnings: How to Leverage the Scrappy Season
    Jun 13 2025

    Episode Summary:

    If you’re in the early stages of your business—or feel like you’re starting over from scratch—this episode is your permission slip to stop playing small and start showing up like a pro, no matter your budget.

    Tim shares a passionate, behind-the-scenes look at what it really takes to outwork, outlast, and outshine the big players… even when you’re bootstrapping from a storage unit with one truck and a ton of grit.

    In this episode of What Really Matters, you’ll discover:

    Why small businesses secretly have a competitive advantage (yes, really).

    The moment Tim realized perception can outperform reality in marketing.

    How to use the F.R.A.P. formula (Frequency, Referrals, Average Ticket, Price) to grow faster without breaking the bank.

    The truth about pricing for value—not desperation—and why customers actually want to pay more (if you show up right).

    How consistent marketing made Tim’s company look like a franchise long before it was.


    Start scrappy. Show up strong. And remember—nobody cares… Work harder.

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    23 mins
  • Forgiveness Isn’t About Them—It’s About Your Freedom
    Jun 9 2025

    Episode Summary:

    In this deeply personal and powerful episode, Tim opens up about one of the hardest—but most freeing—principles in life and leadership: forgiveness.

    Whether it’s a hurt that happened yesterday or decades ago, the weight of unforgiveness shows up everywhere—in our homes, our businesses, and especially in our hearts.

    In this episode, we explore:

    Why forgiveness isn’t about forgetting—and it’s definitely not about excusing

    How bitterness and resentment poison communication, productivity, and connection

    What it means to forgive someone who may never say “I’m sorry”

    Why forgiving yourself might be the hardest, but most important part

    The difference between forgiveness and rebuilding trust

    Why sometimes the most loving thing is to forgive and walk away

    How forgiveness can set your soul and your future free

    Thanks for joining Tim on this meaningful episode of What Really Matters in Business and Life.

    Let’s move forward with peace, purpose, and maybe a dad joke or two. See you next time.

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    12 mins
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