Professional Services

We are in the golden era of boutiques. The business models of your clients are being disrupted. This makes it virtually impossible for them to have all the required expertise in-house. They are looking for external expertise. They have big budgets to spend. Clients are buying from boutiques in record numbers. The sun is shining. Time to make hay.  

Years ago, developing and sustaining a book of business was not as big a problem for accountants, attorneys, financial planners, and other professionals as it is today. Clients were more loyal to the firms they worked with, and unlikely to shop your services, compare rates, or jump ship. Times have changed! And if you don't change along with them...well, you're not going to enjoy yourself or have as much control over your career as you deserve. Believe it or not, you can enjoy the process of expanding your client base. 

How to Win Client Business When You Don't Know Where to Start provides a masterclass in teaching the practical techniques and concrete strategies that professional services providers were never taught in school or on the job. Pragmatic lessons take the place of the vaguely defined principles found in competing books to turn listeners from sales novices into rainmakers.

As Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today's business people should take note: In the post-crisis economy, traditional career strategies spell professional extinction, but the fluid new "gig economy" offers tremendous potential for anyone willing to adapt.

How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.

LinkedIn the Sandler Way, the first audiobook release from Sandler Training and LinkedIn, offers powerful, cutting-edge best practices for effective social selling with LinkedIn. Its 25 discussions uncover big ideas for prospecting and selling online - ideas that typically haven't yet become part of a sales team's daily culture. Within just a few days, you can learn, adopt, and model these LinkedIn best practices so that they become consistent behaviors for everyone in your organization who sells for a living.

The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.  

There's a Customer Born Every Minute reveals the lost wisdom of famous entrepreneur and showman, P. T. Barnum. Barnum was much more than a showman; he was a dedicated businessman and entrepreneur with a razor-sharp mind. In this delightful and absorbing new edition, Joe Vitale reveals the secrets of Barnum's success and shares the 10 key business practices that Barnum developed and lived by.

In the newly revised second edition of AWS Certified Cloud Practitioner Study Guide: Foundational (CLF-C02) Exam, a team of veteran IT professionals and educators delivers an up-to-date and easy-to-follow introduction to Amazon's industry-leading cloud technology and the introductory certification exam that demonstrates your understanding of it. The AWS Certified AWS Certified Cloud Practitioner Study Guide is an essential resource for any IT professional that works directly with Amazon Web Services, as well as students in IT fields.

Never Say Sell explains how to scale individual engagements into long-term business relationships. Cowritten by Tom McMakin, the coauthor of How Clients Buy and expert in account development, and colleague Jacob Parks, this book provides insights into how key rainmakers at firms like Accenture and IBM drive growth from existing relationships. Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts.

In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, Winning the Professional Services Sale argues for fundamental changes in the seller's mindset and sales strategies. Rather than pressing the sale, salespeople must help clients buy - the way that works best for each client. This new approach gives buyers what they now want in a services seller: a consultative problem solver, change agent, and solution integrator, all rolled into one.

The story the Vanguard Group as told by its founder, legendary investor John C. Bogle, Stay the Course traces the history of Vanguard - the largest mutual fund organization on Earth. An engaging blend of company history, investment perspective, and personal memoir, this book provides a fascinating look into the mind of an extraordinary man and the company he created.    

More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.

The Life in the UK Test is hard - there's no denying that. In fact, data shows that more than 30% of people fail on their first time. We understand your reasons for staying in the UK - it's a tremendous country offering incredible opportunities for families, workers, and business owners. But your next hurdle is passing the Life in the UK Test. So, what can you do to improve your chances? Our comprehensive guide was created to guide you through passing the exam as fast & as easily as possible.

Anthony Fauci is arguably the most famous – and most revered – doctor in the world today. His role guiding America sanely and calmly through Covid (and through the torrents of Trump) earned him the trust of millions during one of the most terrifying periods in modern American history, but this was only the most recent of the global epidemics in which Dr. Fauci played a major role. His crucial role in researching HIV and bringing AIDS into sympathetic public view and his leadership in navigating the Ebola, SARS, West Nile, and anthrax crises, make him truly an American hero.

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.

Having worked in the emergency services for more than 15 years, Dan Farnworth has seen it all. There was the time he was called to take away a dead body - only for the 'corpse' to jolt back into life and demand to know what he was doing in her house. Earlier in his career, he unwittingly disturbed a crime scene as he shared the sad news of the victim's death with her son.

Horrifying, heartbreaking and eye-opening, these are the stories, the patients and the cases that have characterised a career spent behind bars. The no-holds-barred memoirs of a GP who went from working at a quiet suburban practice to treating the country’s most dangerous criminals - first in young offenders’ institutions, then at the notorious Wormwood Scrubs and finally at Europe’s largest women-only prison in Europe, Bronzefield.

In Soft Skills for the Professional Services Industry: Principles, Tasks, and Tools for Success, renowned auditing professional, valuator, and author Andreas Creutzmann delivers an essential guide for professionals seeking to upgrade and refine their soft skills. From public speaking to problem solving, digital literacy, and intercultural fluency, the author discusses concrete strategies and practical techniques for professionally trained and credentialed experts to expand their skillset, augment their leadership abilities, and even find more fulfillment in their work.

Jess McDonald was a true crime junkie and Line of Duty sofa sleuth with a strong sense of justice. Under a year later, thanks to a controversial new initiative, she was a detective in the London Metropolitan Police Service. The Met Police's Direct Entry Detective scheme was aimed at turning people with no experience of the police into detectives. No Comment is Jess' candid, eye-opening and often shocking account, exploring the reality of being a detective in the Met and responsible for 'keeping London safe for everyone'.