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To Sell Is Human

The Surprising Truth about Persuading, Convincing and Influencing Others

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To Sell Is Human

By: Daniel H. Pink
Narrated by: Daniel H. Pink
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About this listen

 p>A ground-breaking new business book from the New York Times number-one best seller. We're all in sales now. Each day millions of people earn their keep by convincing someone else to make a purchase. They sell planes to airlines, oil shares to sheiks, cars to drivers. They sell consulting agreements, magazine subscriptions, and time-shares, double glazing, broadband, fitted kitchens, car insurance, life insurance, pet insurance! Some work in fancy offices with glorious views, others in dreary cubicles, but most look exactly like you. In fact, each and every one of us spends time trying to persuade others to part with resources - money, time, attention - though most of the time we don't realise we're doing it.

Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn or putting the cat out. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter, and in Match.com profiles.

In this new book from the best-selling author of Drive, Dan Pink explores the ways in which we can all improve our sales skills in every area of our lives and identifies the three personal qualities and four essential skills necessary to move people. Relying on science rather than platitudes and analysis instead of exhortation, Dan builds on his own sales experience and on the profiles of some of the world's best salespeople - and makes us look again at our own sales skills.

©2012 Daniel Pink (P)2013 Canongate Books Ltd Career Success Creativity Creativity & Genius Marketing & Sales Personal Development Psychology Psychology & Mental Health Relationships Sales & Selling Time Management & Productivity Inspiring Marketing Career Aviation Business

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All stars
Most relevant  
It may only be February but this is probably the best business book of 2013. If your work involves selling ideas to or moving others, and as explained here most job now do, this books offers ways to get much better at persuasion.



If you liked Drive or A Whole New Mind you will enjoy this audiobook too. It's better as an audiobook because it's read by Daniel Pink himself, an engaging an entertaining speaker, and you get all the added emphasis and meaning he intended. The Fuller Brush mans interaction with Beth is an amusing interlude really brought to life in the audiobook. Daniel Pink puts forward the new ABC of selling everything from product to ideas to motivation. The ideas of Attunement, Buoyancy and Clarity are then explained with a sound evidence base and links to the latest research for each. The research is brought to life with practical examples in the real world away from the lab.



For me the most useful part of this book is the 'Sample Case' or activities given to practice and increase effectiveness in each of the 3 key behaviours. Which is where I will end my review because I'm off to sharpen my improvisation skills.

To persuade, divine

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Picking up from the existing best takes on sales methodology and sales training, Pink adds an interesting layer of clarity and pervasiveness to the topic. Worth a read!

A good solid new way of talking sales!

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The book is convincing, but much of the research he uses is outdated. As an academic psychologists I was aware of lots of the research featured in the book, and many of these studies have not been supported by recent research. For example, Brian Wansink, the famous food researcher featured heavily in some chapters, is currently being investigated for fudging his statistics to make it look like he found effects that likely do not exist.

Much of this is based on outdated research

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This is the first Daniel H. Pink book that I have listened to and he has nice engaging voice which made the book flow well.

The case studies and storytelling within this book helped make the content engaging, memorable and honestly, very useful in the modern workplace. I wish it would have been longer though, I want to learn more.

Insightful. I wish it would have been longer.

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It is really great until the second half of this book where it feels like the writer didn't give the same time for quality then as he begun. Overall it is ok.

disconnects from the second half

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Loved it help me to handle work and home and teacher me about the new world of moving people

Best book not only on selling but about managing

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The stories were a bit boring. The author could have skipped a lot of the details but in general was good.

Good content overall but so much filler words

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no waffle, well researched, inspiring and engaging. what more do you want? A great read whether you are interested in human psychology.

great insight, succinctly and engagingly written

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Really really really good book. I have learnt so much. I highly recommend this book. !

A great book.

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If you could sum up To Sell Is Human in three words, what would they be?

Structured, insightful and clear.

What was one of the most memorable moments of To Sell Is Human?

Breaking selling down into 3 simple rules.

Was this a book you wanted to listen to all in one sitting?

Yes sir!

Any additional comments?

A great read and a brilliant Sales 101 for non-sales people. Well worth a read/listen!!

Great read for those who think 'sales' is a dirty

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