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In this episode of The Author's Edge, host Allison Lane delves into the importance of building a consistent and recognizable author brand. She emphasizes how your professional identity extends beyond your book to include articles, social platforms, and speaking engagements, making you stand out in the publishing market. From defining your themes to maintaining visibility, Allison shares vital steps for authors at any stage of their journey. Learn about the critical role of your author brand in attracting publishers, agents, and readers, and get practical advice on focusing your themes for better marketability. Ready to build your brand? Join Allison's Author Branding and Bestseller School starting Thursday, October 3rd, for hands-on guidance.

00:00 Introduction to Author Branding

00:19 The Importance of Consistency

01:15 Defining Your Author Brand

02:02 Building Your Brand

02:23 Engaging with Your Audience

05:09 Practical Tips for Author Branding

07:22 Case Studies and Examples

09:21 Conclusion and Final Thoughts

📚 Resources Mentioned:

• Author Brand + Bestseller School: https://www.lanelit.com/bestseller

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