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In this episode of The Author's Edge, host Allison Lane delves into the importance of building a consistent and recognizable author brand. She emphasizes how your professional identity extends beyond your book to include articles, social platforms, and speaking engagements, making you stand out in the publishing market. From defining your themes to maintaining visibility, Allison shares vital steps for authors at any stage of their journey. Learn about the critical role of your author brand in attracting publishers, agents, and readers, and get practical advice on focusing your themes for better marketability. Ready to build your brand? Join Allison's Author Branding and Bestseller School starting Thursday, October 3rd, for hands-on guidance.

00:00 Introduction to Author Branding

00:19 The Importance of Consistency

01:15 Defining Your Author Brand

02:02 Building Your Brand

02:23 Engaging with Your Audience

05:09 Practical Tips for Author Branding

07:22 Case Studies and Examples

09:21 Conclusion and Final Thoughts

📚 Resources Mentioned:

• Author Brand + Bestseller School: https://www.lanelit.com/bestseller

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In this episode, the speaker addresses common feelings of overwhelm among authors trying to launch a book or expand their digital footprint. They provide three key strategies to streamline efforts and ensure success: maintaining consistency across owned platforms, elevating and consolidating your message, and understanding your audience’s needs. The speaker also shares a bonus tip on efficient content management and highlights the importance of cleaning up outdated digital assets. The buzzworthy book recommendation is 'Children of Darkness and Light' by Lori Hellis. The episode ends with an invitation for authors needing help with brand marketing to reach out.

00:00 Introduction: The Importance of Your Book and Message

00:42 Facing Overwhelm: Common Struggles for Authors

01:22 Three Key Strategies for Success

02:01 Consistency Across Owned Platforms

04:25 Elevating Your Message

05:53 Understanding Your Audience

07:53 Recap and Final Tips

11:52 Buzzworthy Book of the Week

12:47 Final Thoughts and Call to Action

📚 Resources Mentioned:

• Author Brand + Bestseller Launch School: https://www.lanelit.com/bestseller
• Children of Darkness and Light: Lori Vallow and Chad Daybell: a Story of Murderous Faith by Lori Hellis https://bookshop.org/a/55773/9781639367108

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In this episode, Allison Lane sits down with editor and author Allison K Williams to discuss the four simple steps to writing a memoir that sells. Both Allisons dive into the nuances of memoir writing and offer actionable advice for authors who want to craft a memoir that resonates and connects with their audience.

Key Takeaways:

1. You Don’t Need a Massive Platform

Allison K Williams dispels the myth that you need 100K followers to sell a memoir. Instead, focus on who your story helps and how it will resonate with them.

2. Intersect with the Cultural Moment

Your memoir should connect with the current cultural conversation. Allison explains how stories that tie into broader issues or trends are more likely to attract readers.

3. Choose Your Story (and Keep it Focused)

A memoir isn’t your whole life story—it’s about narrowing down to the most impactful moments. Learn how to choose which part of your life to focus on and avoid getting bogged down by unnecessary backstory.

4. Draft, Draft, and Draft Again

Williams breaks down her "Seven Drafts" method for self-editing. From the "vomit draft" to character work and sentence polishing, this system helps writers avoid feeling overwhelmed.

5. Engage with Readers

Connecting with your audience is key. Whether through social media, newsletters, or events, find a way to engage with those who need your story.

Timestamps:

00:00 – Introduction: Writing a Memoir That Sells

01:43 – Meet Allison K Williams: Acrobat, Author, and Memoir Coach

02:32 – Parallel Lives: Writing, Marketing, and Agility

03:10 – Step 1: You Don’t Need a Platform to Sell a Memoir

05:10 – Debunking the Platform Myth: Famous Memoirs Without Big Platforms

06:21 – Why Agents Focus on Follower Counts

08:07 – Step 2: Intersect Your Memoir with the Cultural Moment

09:20 – The Power of Cultural Conversations in Memoir

10:06 – Step 3: Find Your Story and Keep It Focused

12:32 – Avoiding Backstory Overload in Memoir

14:01 – Using Telling Details in Your Story

15:35 – The “Throat Clearing” of Early Drafts

19:07 – Step 4: The Seven Drafts Method for Self-Editing

21:19 – Compassionate Critique: Free Monthly Writing Workshops

24:22 – The Importance of Memoir Titles and Subtitles

25:53 – Download Allison’s Free Guide: Writing Memoir Without Fear

27:32 – Final Thoughts: Writing a Memoir That Resonates

📗Resources Mentioned:

• Download Allison K Williams’ Writing Memoir Without Fear https://rebirthyourwriting.myflodesk.com/no-fear-memoir This simple guide provides practical tips on getting started, choosing your story, and navigating tough interviews with people from your past.
• Allison K Williams’ Book: Seven Drafts: Self-Edit Like a Pro: https://bookshop.org/a/55773/9781949116458
• Allison K Williams: https://www.instagram.com/guerillamemoir/
• Allison Lane's free monthly Compassionate Critiques events, sign up https://lanelit.com/cc

@allisonlanelit
LinkedIn @allisonlanelit
Facebook @allisonlanelit

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👍 Like, comment, and share this video if you found it helpful!