• Growing a Global Rep Sales Force with Scott Lindburg
    Sep 10 2024

    Scott Lindberg built a successful global rep salesforce from the ground up—and he’s here to share how he did it. Growing up in a family-owned manufacturer’s rep firm, Scott went on to lead Quell Corporation’s sales transformation, expanding from just two sales reps to a powerhouse team of 200 across the globe. In this episode of the Flowing Sales Podcast, he breaks down the strategies behind this impressive growth and why manufacturer reps are the key to unlocking explosive sales.

    Scott dives into how to build the right partnerships, common pitfalls manufacturers face with reps, and the crucial steps to set up a successful rep network. Whether you're a rep firm or a manufacturer looking to boost your sales game, Scott's insights come straight from decades of experience in both roles.

    Tune in to learn:

    -Why reps are the most effective go-to-market strategy

    -How Quell doubled and tripled its sales by leveraging rep partnerships

    -Key tactics for hiring, training, and supporting rep firms to drive long-term revenue growth

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    23 mins
  • Entrepreneurship in the Rep and Manufacturing Industry with Jim Cendoma
    Aug 20 2024

    Welcome to another insightful episode of the Flowing Sales podcast, where we dive deep into the worlds of manufacturing, sales, and entrepreneurship. Today, we're excited to have Jim Cendoma join us—a seasoned expert with an extraordinary background in the manufacturing rep space. Broadcasting straight from his garage office, Jim takes us on a journey through his decades of experience, sharing the highs and lows of building successful ventures from the ground up. Jim’s story is one of resilience, integrity, and an unyielding commitment to innovation. He began his career at Corning Glassworks but soon discovered that the corporate world wasn’t where he belonged. Driven by an entrepreneurial spirit, Jim set out on his own path, overcoming numerous challenges to establish himself as a leader in the industry. His journey is filled with invaluable lessons, from the importance of maintaining integrity in business to the necessity of implementing systems that ensure timely payments. In this episode, Jim sheds light on the unique challenges and opportunities that come with being a manufacturing rep, offering practical advice on selecting the right product lines and building strong relationships with principals. He also explores the critical balance between risk and reward in entrepreneurship, stressing that success lies in mitigating risks rather than taking unnecessary gambles. But it’s not just about business tactics. Jim’s stories are rich with humor, wisdom, and reflections on what it means to live a fulfilling life as an entrepreneur. Whether you're leading a rep firm, working in manufacturing, or considering the leap into entrepreneurship, this conversation is packed with actionable insights and thought-provoking advice. As we wrap up, Jim also gives us a glimpse into his latest ventures, including his book PEP: Profit and Extreme Performance, which encapsulates his philosophy on success through a series of engaging stories. We also learn more about his work at Sterling Innovations Group, where he mentors the next generation of entrepreneurs. Don’t miss this opportunity to learn from one of the best in the business. Tune in, take notes, and get ready to elevate your approach to entrepreneurship and sales in the manufacturing world.

    Jim's Company: https://jamescendoma.com/

    Jim on LinkedIn: https://www.linkedin.com/in/jimcendoma/

    Jim's Book: https://www.amazon.com/PEP-Extreme-Pe...

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    37 mins
  • Survive and Thrive: Dr. Carl Tolbert's Insights on AI, Leadership, and More for Reps & Manufacturers
    Jun 27 2024

    Welcome to another episode of the Flowing Sales Podcast! Today, we are honored to have Dr. Tolbert, a distinguished expert in the manufacturing industry, join us. Dr. Tolbert shares his incredible journey and valuable insights that are essential for manufacturing sales reps and manufacturers. In this episode, we dive deep into several crucial topics: 1. Master Organizational Behavior: Insights from Dr. Tolbert: Learn about the complexities of organizational behavior and human decision-making, and how these insights can be applied in the manufacturing industry. 2. Rep Agents: The Backbone of Industrial Distribution: Discover the importance of rep agents in industrial distribution and their impact on bridging the gap between manufacturers and customers. 3. Hermeneutic AI: Enhancing AI with Human Insights: Explore how Dr. Tolbert uses hermeneutic phenomenological research to train AI, incorporating human experiences for more effective AI applications. 4. Rep Councils: Boosting Customer Engagement: Understand the power of rep and customer councils in enhancing customer engagement and driving product development. 5. Navigating Leadership Turnover: Strategies for Success: Learn strategies to manage the challenges posed by frequent leadership turnover in the manufacturing industry. 6. Overcoming Product Development Challenges: Dr. Tolbert shares his insights on overcoming the challenges in product development and ensuring successful outcomes. 7. Increase Your Firm's Survivability: Dr. Tolbert's Strategies: Discover the key factors that contribute to the survivability of organizations and the strategies to enhance organizational fitness. 8. Ethical AI Practices in Manufacturing: Understand the ethical considerations and best practices for using AI responsibly in the manufacturing industry. 9. AI-Driven Decision Making: Leveraging Data for Success: Learn how to leverage AI for advanced data analysis and decision-making processes to achieve better outcomes in manufacturing and sales. Don't miss this insightful conversation packed with valuable insights and expert knowledge. Whether you're a manufacturing sales rep, a distributor, or simply interested in the future of industrial automation, this episode is a must-watch!

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    31 mins
  • Why Reps Aren’t Reaching Their Full Potential and How to Fix It, with Bryan Shirley
    Jun 20 2024

    Welcome back to the Flowing Sales Podcast! In this episode, we're thrilled to have Bryan Shirley with us, a seasoned consultant with over 14 years of experience and former president of MANA. Bryan shares invaluable insights on how to maximize sales performance and build strategic partnerships between manufacturers and reps. We dive into topics such as: -The disparity in perceived strategic partnerships between manufacturers and reps. -The role of communication, trust, and respect in building true strategic partnerships. -The effectiveness of rep councils in gathering market intelligence and fostering better communication. -Practical strategies such as the "Start, Stop, Continue" framework. The importance of focusing on new business opportunities to drive growth. 🔔 Don’t miss out on this game-changing episode! Like, subscribe, and hit the bell icon to stay updated with our latest content. 📞 Interested in consulting with Bryan? Visit BryanShirley.com or email him at Bryan@BryanShirley.com. #SalesSecrets #ManufacturingSales #RepCouncils #StrategicPartnerships #SalesGrowth #FlowingSalesPodcast

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    27 mins
  • David Gordon on the Rep of the Future (a NEMRA study)
    Jun 13 2024

    Welcome to the Flowing Sales Podcast! In this episode, we're thrilled to have David Gordon, principal of Channel Marketing Group, joining us to discuss the future of manufacturing sales reps. David provides an in-depth look at the "Rep of the Future" study, commissioned by the National Electrical Manufacturer Rep Association (NEMRA), and shares valuable insights into how the role of reps is evolving. Discover how the industry has changed over the past five years, influenced by factors such as the COVID-19 pandemic, advancements in technology, and shifts in market dynamics. David covers a range of topics including: The impact of succession planning and consolidation within the rep community The increasing importance of demand generation and marketing How manufacturers' expectations of reps are changing The role of technology and the need for a modern technology stack Strategies for reps to adapt and thrive in a rapidly evolving market David also shares his thoughts on the upcoming "Manufacturer of the Future" report and how it will shape the next iteration of the "Rep of the Future" study. Whether you're a manufacturer, distributor, or sales rep, this episode is packed with actionable insights and strategies to help you stay ahead of the curve. Don't miss this eye-opening discussion on the future of manufacturing sales reps. Be sure to subscribe for more industry insights and visit channelmkt.com to learn more about Channel Marketing Group's services. For more updates and to access the full reports, visit nemra.org and subscribe to Electrical Trends at electricaltrends.com.

    Contact David Gordon: Website: channelmkt.com

    Email: dgordon@channelmkt.com

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    27 mins
  • 80+ years of Connecting Global Agriculture Manufacturing with EMDA
    Jun 5 2024

    Welcome to another episode of the Flowing Sales Podcast! Today, we're honored to have representatives from the Equipment Marketing and Distribution Association (EMDA) with us. Join us as we dive into the vital role of associations in the manufacturing rep space with guests Celeste Lindsey and Kris Yancey. Discover how EMDA supports manufacturers and rep firms, fosters global connections, and drives industry innovation. We'll explore the importance of relationships, technology trends, and effective collaboration strategies. Whether you're a rep firm, a manufacturer, or just interested in the industry, this episode offers valuable insights and actionable advice. Don't miss this chance to learn from the best in the business! Subscribe and hit the bell icon for more episodes of the Flowing Sales Podcast.

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    25 mins
  • How to Build Thriving Manufacturing-Rep Relationships, with RJ Evans
    May 23 2024

    In this episode of 'Flowing Sales,' we dive deep into the critical components of a successful partnership between manufacturers and their reps. Our guest, RJ Evans, a seasoned professional who has lived on both sides of the fence, shares invaluable insights from their extensive experience. Discover why communication, beyond just reports, is essential for fostering strong relationships. Learn about the importance of providing a complete package that includes technical expertise and customer service, and why intangibles play a significant role in driving reps to push products. Hear stories of success and failure, and find out what it takes to become a manufacturer’s emotional favorite. Whether you’re a manufacturer looking to improve your rep partnerships or a rep seeking better relationships with manufacturers, this episode is packed with practical advice and strategies. Don’t miss out on these expert tips that could transform your approach to business relationships in the manufacturing industry. Subscribe for more insightful discussions and hit the notification bell to stay updated with our latest episodes!

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    23 mins
  • Mastering Utility-Scale Solar: 10 Key Insights from Siemens Expert Rudy Wodrich
    May 16 2024

    Welcome to the Flowing Sales Podcast! In this episode, we're diving deep into the booming renewables industry. Our guest, Rudy Wodrich, an expert from Siemens, shares invaluable insights on making solar projects successful, particularly focusing on utility-scale and community solar projects. We'll explore: The top 10 considerations for solar projects using inverters Real-world studies and data to ensure maximum ROI Avoiding common pitfalls like noise pollution and inefficiencies The importance of grid standards, warranties, and bankability Practical tips for field maintenance, scalability, and flexibility Domestic content implications and maximizing tax credits Don't miss this opportunity to learn from a seasoned professional and enhance your solar project strategy. Be sure to like, comment, and subscribe for more expert insights on increasing sales efficiency in the renewables industry.

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    57 mins