Hum Prastut Hain

By: Prastut Consulting Private Limited
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  • Summary

  • The purpose of "Hum Prastut Hain" podcasts is to lend more “Power” to any research be it Business research, Consumer research, Media Research, or Content research, and make it more impactful and effective.
    Prastut Consulting Private Limited
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Economics
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Episodes
  • How to develop a Market Research Brief?

    How to develop a Market Research Brief?
    May 10 2022

    A market research brief is the first and crucial step of any research project.

    A clear, thought-out brief will ensure the market researcher can deliver the most effective research solution possible. It also streamlines the project and prevents an unplanned resource drain.

    All in all "a market research study is only as good as the brief"

    Find out "How to develop a powerful market research brief" with Sangeeta Agrawal and Varun Arora.
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    14 mins
  • Getting Market Research Right

    Getting Market Research Right
    Mar 7 2022

    Find out the relevance and mantras of market research in today's digital era with our host Sangeeta Agrawal, Founder & Director Prastut Consulting Pvt. Ltd and our guest speaker Dr. Atulit Saxena.

    Dr. Atulit has over 35 years of experience as a marketing and brand strategy professional for start-ups and legacy businesses. He has been the Former President of Futurebrands Limited.

    In the past three decades, he has helped to conceptualize, nurture and grow brands across fashion, FMCG, home fashion, and consumer technologies.

    Tune it for more insights!
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    12 mins

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