A market research brief is the first and crucial step of any research project.

A clear, thought-out brief will ensure the market researcher can deliver the most effective research solution possible. It also streamlines the project and prevents an unplanned resource drain.

All in all "a market research study is only as good as the brief"

Find out "How to develop a powerful market research brief" with Sangeeta Agrawal and Varun Arora.

Find out the relevance and mantras of market research in today's digital era with our host Sangeeta Agrawal, Founder & Director Prastut Consulting Pvt. Ltd and our guest speaker Dr. Atulit Saxena.

Dr. Atulit has over 35 years of experience as a marketing and brand strategy professional for start-ups and legacy businesses. He has been the Former President of Futurebrands Limited.

In the past three decades, he has helped to conceptualize, nurture and grow brands across fashion, FMCG, home fashion, and consumer technologies.

Tune it for more insights!